Aba Kwawu is the founder and president of TAA PR, a results-oriented public relations, marketing, and special events agency dedicated to the fashion, design, entertainment, hospitality, and luxury lifestyle sectors. 

The daughter of well-traveled academics from Ghana, Kwawu earned her undergraduate degree from the University of Pittsburgh and subsequently began a career in genetic studies. After deciding to pursue a career in fashion, Aba earned her master’s degree from the University of the Arts London College of Fashion. In 2002, she founded her own agency while serving as a faculty member of Howard University, where she taught undergraduate courses in fashion merchandising and marketing.

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Today, TAA PR continues to advise and serve brands seeking expertise in media relations, event production, experiential marketing, and social media. The agency’s regional, national, and international clients belong to various industries and have included Cirque du Soleil, The Ritz-Carlton, Ladurée, Kering, chefs Wolfgang Puck and Daniel Boulud, Shake Shack, Tysons Galleria, City Center DC, The John F. Kennedy Center for the Performing Arts, The Smithsonian Institution, Mercedes-Benz, Paraiso Miami Beach (formerly known as Swim Week Miami), and more. The agency also has arranged events for icons from André Leon Talley to Carolina Herrera.

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In addition to her agency work, Aba sits on the executive board of the Georgetown Business Improvement District and is the former, two-term regional director for Fashion Group International of Greater Washington, DC, Inc. She was co-chair of the first annual Hirshhorn Ball, which benefitted the programs of The Smithsonian’s Hirshhorn Museum and Sculpture Garden. She’s been quoted in outlets from Women’s Wear Daily (WWD) to The Washington Post and recognized as a style-setter in her own right by Washingtonian magazine. And she’s spoken at events, including The Inner Circle experience, an international conference for top-tier luxury industry professionals.

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When not glammed up for the work of directing high-profile projects, advising clients, and meeting with her staff, she can be found at home in the Washington, DC, area or globetrotting with her husband and their two children.