Our Founders

Jill Sorensen & Cheryl Davis Masri

Jill Sorensen

In 1993 Jill Sorensen founded Knock Out Abuse Against Women along with her dear friend, Cheryl Masri. With a desire to help women and children who are victims of domestic violence, they created a local fundraiser to raise money for a local shelter, the House of Ruth. Knock Out has since grown to support more than 15 DC metro area shelters and support programs. Jill's responsibility and focus is to develop new and creative ways for Knock Out Abuse to raise money and bring awareness to the plight of abused women and children. It's Jill's wish that Knock Out Abuse will eventually have a national reach, through school programs for pre-adolescent teens, so teenagers learn that dating violence is completely unacceptable! Domestic violence can only end, when women gain the confidence to speak up, and walk away from a relationship at the very first sign of abuse.

Jill is an interior designer and entrepreneur now living in Los Angeles. She is the President of Jill Sorensen Inc. which designs furnishings and textiles ( She writes a daily inspirational design blog encouraging people to improve their lives with design.

Cheryl Masri

Cheryl Davis Masri, co-founder of Knock Out Abuse, has a professional background in advertising and graphic design. Her former Georgetown based firm, Davis & Co., created award-winning corporate logos and image campaigns for a wide range of national and international clients.

"When Jill and I partnered to create Knock Out Abuse, I knew I could bring a number of my communications skills to the table." Cheryl's responsibility is to develop marketing materials to serve as a model for the future Knock Out Abuse expansion to major cities in the United States. "Domestic violence is a spirit-robbing plight - our dream is to see a Knock Out Abuse event in every state."

Mrs. Masri lives in Washington, DC with her husband Hani. She is involved in several charitable efforts focused on women, children and animal-rights.